Learning to grow

This page contains a hand selected list of articles taken from Publisher Lessons which are recommended for publishers looking to grow.

More lessons

• How to translate a game
• Defining your brand
• Finding your voice
• Creating a recognisable brand
• It is time to define your game catalogue
• Community, not customer
• Helping people get to the fun
• 5 must watch videos for publishers
• Killing a game, is it ever too late?
• A million dollar idea
• Adapting to circumstance: The unplanned game
• Dealing with multiple currencies
• Going on holiday
• Hot desking
• A few stats from my online store
• Dealing with negativity
• Why I stream on Facebook
• Merchandise from Meeple Design
• A change in mindset
• How much more expensive is it to ship a game today?
• Creating special bonds
• It just takes a box
• Can publishers create a special collection?
• Creating a better online store – The journey begins
• The Valve approach to pre-orders
• 4 tips for great customer service
• 4 things I learned in 2022
• Creating a game with 100 scenarios
• Refreshing your website
• The Isle of Cats – 3 years later
• Designing a board game publishers’ website
• Love what you do
• 4 games I am excited to play and why
• Difficulty in cooperative games
• The cost of a mistake
• Joyful moments
• Starting small in distribution
• What happens if I die?
• Should I include multiple game modes?
• Printing shipping labels at home
• The power of reputation
• 9 lessons from Diablo 4
• Good news is hard
• Getting my hands dirty
• 5 IPs I would love to work with
• The power of Twitch drops
• Elevating smaller publishers
• The calm before the storm
• Early access
• How big is a table?
• Connecting with customers
• Balancing player count and game length in board games
• Sometimes things happen and you just have to adapt
• The current goals for my next game
• Innovation through exploration
• I want to hold my game

Using AI

• AI – A brief introduction
• Using ChatGPT to name a game
• Reviewing videos with AI

Conventions

• Creating a demo for your game
• 3 ideas for conventions
• The Gen Con experience
• Gaining value from Essen Spiel
• Most anticipated game lists

Case studies

• Case study: Path of Exile

Reports and reviews from The City of Games

• 5 years as a publisher – The full report with revenue, sales, and statistics
• 2022 | 2023 – Demographic survey results for The City of Games
• 2022 | 2021 – A year in review for The City of Games
• 100 publisher lessons are now available!

Looking for something else?

If you’re looking for information about something that there isn’t already an article for, then please mention it in the comments below and I’ll see if I can add one for you!