How to crowdfund

This page contains a hand selected list of articles taken from Publisher Lessons which are recommended for people looking to launch a Kickstarter or Gamefound campaign.

Before you launch

• Designing your Kickstarter page
• When to launch and end a Kickstarter
• Setting your Kickstarter goal
• Understanding VAT
• How many followers do you need to fund a Kickstarter?
• Finding creators for Kickstarter preview videos
• 10 red flags for Kickstarters
• Should I be nervous?
• Can a first-time creator succeed on Kickstarter?
• My backer guarantee
• Miniatures as an option
• 5 ideas for customer first crowdfunding

Building an audience

• Growing a community part 1
• Growing a community part 2
• Growing a community part 3
• Growing a community part 4
• Growing a community part 5
• Building excitement, my 3-week announcement process
• Where do Kickstarter backers come from? | Part 2
• My website statistics
• Quick digital demos | A quick digital demo – Was it worth it?

Manufacturing and shipping

• Board game manufacturers – How to choose one?
• How to ship games from China
• My current approach to Kickstarter fulfillment
• Choosing fulfillment partners
• A breakdown of shipping locations for crowdfunding projects
• Delivering a Kickstarter on time
• How much does it cost to ship a Kickstarter?
• Tips to make shipping cheaper
• Reducing minimum order quantities for variants

The project page

• How many reward tiers should you have?
• Preparing your Kickstarter for retailers
• Why you should have a quick 3-minute overview video

During your campaign

• Midcampaign updates
• Cancelled pledges are OK
• Mid-campaign comics

After your campaign

• Wrapping up a Kickstarter
• The week after a Kickstarter
• 10 tips for the perfect Kickstarter update (funded)
• What to do if you fail?
• The 48-hour backer sale

Case studies

• Case study: League of the Lexicon

Other

• Who is using Kickstarter and why?
• Stats from successful first-time creators
• 3 benefits of crowdfunding with gamefound
• The golden era of crowdfunding is over

Looking for something else?

If you’re looking for information about something that there isn’t already an article for, then please mention it in the comments below and I’ll see if I can add one for you!