Publishing lessons

Board games & crowdfunding

Merchandise from Meeple Design

13th September 2022 2

A few months ago, the husband-and-wife team behind Meeple Design reached out to me asking if the licensing rights to my games were available as they wanted to create some themed merchandise.

I looked through their proposal, browsed some samples of their existing work, and thought it would be an interesting thing to do. I’m glad I said yes as they’ve now launched a series of posters for The City of Kings, Vadoran Gardens, and The Isle of Cats which I think are great. In total I spent maybe 90 minutes reading emails, finalising agreements, and signing off on various ideas and now there are some great new products available for my community.

The agreement

It is always important to get agreements right and in this instance, there were 2 key things I needed to cover:

  • Non-exclusive. Meeple Design are a relatively small (but quickly growing) business and I wanted to make sure I didn’t limit myself too just them in the future.
  • Approval of every design. For licensed items based on my games, it was critical to make sure each design required my approval. I am keen for Meeple Design (and anyone) to explore different art styles and new ways of presenting my world, but equally I need to be sure nothing negatively impacts the core story I am telling.

Outside of those 2 points it is important to me that I believe the creators are passionate about what they do, and their emails have shown me that – I really recommend working with Meeple Design.

It is always good to explore new opportunities, especially with passionate people as you never know what will happen. Keep your eyes open and as you discover new companies offering related products, don’t be afraid to reach out and see if there is an opportunity for both of you.

Frank West

Frank West is a gamer and designer based in Bristol, UK. He published his first board game, The City of Kings, in 2018 and now works on other games and organising events in the local area. His goal? To design and publish games focusing on immersive themes, fun mechanics and beautiful components. If you have any questions or would just like a chat, feel free to get in touch at any time!


  • Wonmin

    13th September 2022 at 7:13 pm

    Wow that’s super cool! Assuming you’d get a royalty of some sort for the usage of your IPs?


    • Frank West

      13th September 2022 at 9:27 pm

      There is a royalty right included in the agreement, yes. For me that was a lesser part of this as I’m happy to have more items out there, but it is a nice benefit for sure!


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