Last month I discussed the quick digital demo that I had just released for Race to the Raft, with the idea of letting people get a taste of the game before having to make a purchase decision.
It has now been live for a month, and I thought I would review the data so far.
- The puzzle page has been visited 3,531 times.
- There were 2,291 first-time visitors and 1,240 return visitors.
For the purposes of the following stats, I will be referring to unique visitors.
- 1,374 (60%) people started the tutorial by clicking the “Got it!” button.
- 1,276 people completed the tutorial which is 93% of those who started it.
- Of the people who completed the tutorial:
- 34% of people lost.
- 35% of people won.
- 31% of people stopped mid-game, some of which restarted part way through, but I don’t have reliable data on this to state how many.
- The average time spent on the puzzle was 11 minutes 23 seconds.
There has been a lot to learn from testing this puzzle and my key takeaways are:
- Over 50% of the people who visited the page went through the entire tutorial which is far higher than I had anticipated. These people now have a good understanding of the game which is very beneficial for a pre-order or crowdfunding event. Additionally, if any of those people buy the game, they will have a much easier time getting started and that will positively impact their first play experience.
- An average time of over 11 minutes is remarkably high, this suggests the people who played were really engaged.
- With only 35% of people winning, perhaps the demo was a little too difficult. With a puzzle-based game that takes 10 minutes to play I don’t mind people losing the first time and having to try again, especially as the stats show people were engaged, but I would perhaps make it easier next time around.
- The most popular days for the demo were the day I announced it and 24-hours before my Kickstarter ended.
- There were a number of people who reached out via comments, forums, and social media saying they really enjoyed the demo, and it reaffirmed their decision to buy the game.
All-in-all I think it has been a success, I am interested to see how the stats will change in the months to come, and how much use the demo will have when the retail release happens in 2023.