Publishing lessons

Board games & crowdfunding

Quick digital demos

25th October 2022 1

Approximately 5 weeks ago I was talking with Wonmin about the idea of creating 5-minute digital demos to allow people to get a taste of what playing a game would feel like before they buy it.

There are plenty of digital platforms that offer full implementations of games but these require a lot of effort from the user and have a learning curve. Wonmin’s idea would be to create web based demos hosted on a website in order to reduce the effort required from the user. They just need to click a link, read a few rules, and can then immediately start playing.

The idea is not to teach them the full game but to help them get a feeling of what playing the game might be like. Perhaps a link could be placed on a shop store or a crowdfunding page, as a potential backer I can see the benefits of being able to trial the game quickly before I pledge to buy it.

With my latest game being a cooperative puzzle game it seemed like a great opportunity to give it a try and be able to report back my findings.

I’m very intrigued to see how many people decide to give it a go, how many will complete the demo, and whether it has any noticeable impact on conversion rates.

You can take a look at the beta version of the demo here.

I think it’s great to try new things and look forward to seeing how this turns out.

I’d also love to hear your thoughts about this, would you include a demo like this on your Kickstarter page if you could?

If you would like to explore creating your own digital demo then I recommend reaching out to Wonmin as he is currently open to work.

Frank West

Frank West is a gamer and designer based in Bristol, UK. He published his first board game, The City of Kings, in 2018 and now works on other games and organising events in the local area. His goal? To design and publish games focusing on immersive themes, fun mechanics and beautiful components. If you have any questions or would just like a chat, feel free to get in touch at any time!

One comment

  • Wonmin

    26th October 2022 at 12:11 am

    Excited to be a part of this 🙂


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