Publishing lessons

Board games & crowdfunding

A breakdown of shipping locations for crowdfunding projects

6th January 2022 4

Over the past 4 years I have shipped more than 30,000 orders to 80 different countries and today I’ll be diving into the data, sharing my thoughts, and looking at the most common countries that support crowdfunding campaigns.

There are 5 columns, KS 1 – KS 4 represent all orders associated with each of my 4 crowdfunding campaigns and Direct contains all other orders that have been placed directly with me but can’t be attributed directly to a campaign.

The raw data can be found here.

Notes from my latest crowdfunding campaign (KS 4)

  • 8 countries (Australia, Canada, France, Germany, Netherlands, Sweden, United Kingdom, and United States of America) make up 88.15% of all orders placed.
  • 14 countries (the above plus Austria, Belgium, Denmark, Italy, New Zealand, and Spain) make up 93.08%.
  • Most countries (46) individually account for less than 0.1% of all orders.
  • By using a fulfilment centre in Australia, Canada, Germany, USA, and UK you can provide custom friendly local shipping to over 97% of customers.
  • While some countries are harder to ship to than others (for example Russia), I choose to ship to those countries anyway. Even though there are so few orders (13 from Russia in 4 years) and I may lose money, I choose to put in a little extra effort and try to make every group of people happy rather than ignore them.
  • The number of backers from a country can vary greatly between campaigns, for example my backers from USA have been 50.56%, 45.50%, 55.05%, and most recently 56.49%, changing by over 10% between projects.

General thoughts

While planning out a crowdfunding campaign it is important to focus on the most popular regions and make sure you have your numbers correct. These are the countries where if you make a mistake you are likely to lose a lot of money and may find yourself in a difficult situation.

However, it is still important to be as inclusive as possible and to spend time working out shipping costs for as many countries as possible. Fulfilment centres will be able to provide you with prices for all countries they ship to, and it doesn’t take long to scan 4 or 5 documents for an extra 50 entries and note down the best options. It may not feel worth it for a few orders, but if you include all the countries where I had 10 orders or less during my last campaign, that’s still 1% of all orders, an extra $15,000 in sales, and a lot of happy people.

I hope this information proves helpful and I’d love to know if anything stood out to you while browsing the data?

Frank West

Frank West is a gamer and designer based in Bristol, UK. He published his first board game, The City of Kings, in 2018 and now works on other games and organising events in the local area. His goal? To design and publish games focusing on immersive themes, fun mechanics and beautiful components. If you have any questions or would just like a chat, feel free to get in touch at any time!


  • Morten

    6th January 2022 at 8:38 pm

    It’s impressive to see the numbers like this 🙂 knowing you, making people happy with your games weighs very high! And it always shines through in everything you do 🙂 keep up the informative blogs, they are a nice read!


    • Frank West

      7th January 2022 at 11:45 am

      Thanks Morten, I’ll be trying me best to provide interesting information moving forward. You’re certainly right about making people happy, it’s something I consider with every decision I make.


  • Gabriel Giulian

    7th January 2022 at 9:20 am

    Thank you for sharing Frank! It’s nice knowing a bit more about the backstage of campaigns, and where to focus the initial marketing push. One blog post that I think is also interesting from someone successful as you is a small breakdown from backers in your campaigns. For example: are the majority being converted from e-mails or finding your campaign throughout Kickstarter?
    Thanks again, and I hope you had a nice Christmas and start to the year!


    • Frank West

      7th January 2022 at 11:47 am

      Hey Gabriel, this is a great suggestion and I’ll add it to my list of upcoming articles, thank you for the idea!


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