The middle of a crowdfunding campaign can be a challenging time and you will always want things to share and talk about.
One of my favourite mid-campaign strategies is to work with Semi Co-op, who make comics about the board gaming hobby.
I’ve worked with them now for 3 different Kickstarters and have always been happy with the results.
For The Isle of Cats we created a 3 part series that released over multiple weeks.
For Don’t forget the Kittens! we added a 4th part to the story.
For Race to the Raft we experimented with more of a hybrid of “being in the game” and “playing the game” to provide more of a gameplay overview while keeping the fun narrative.
I’ve always been happy with the results and recommend having a content release strategy in place before launching your campaign to keep things exciting!