I often see people asking who is using Kickstarter these days and thought it would be a good time to discuss both who is using the platform and also why they are using the platform.

The middle of a crowdfunding campaign can be a challenging time and you will always want things to share and talk about. One of my favourite mid-campaign strategies is to work with Semi Co-op, who make comics about the board gaming hobby.

Would you want to play a 5-minute demo of a game before buying it if it was an option? This is a question I've recently been discussing with Wonmin who wants to start creating them!

Earlier this week I launched my sixth Kickstarter where I continued to focus on how I can put the backer first during my campaigns. Let’s take a look at 5 of the unusual things I did with this Kickstarter.

I am a big fan of guerrilla marketing and one of my most successful strategies has been to carry a box around convention halls. When I’m trying to promote a new game you’ll see me walking the halls and holding it proudly.

I see a lot of creators trying to find ways to include miniatures as they know it’ll help them make more money and get people excited. Personally, I’m of the mindset that miniatures should be optional…

I have spoken with hundreds of creators over the past few years and nearly every single one of them has dreamed of the same thing – Having a super successful Kickstarter. Sadly, it rarely goes that way and sometimes the worst-case scenario happens instead, the campaign fails.