When launching a new game (or expansion), I like to work with a 3-week window. The first day is when I announce the product and the last day is when it becomes available to buy, often through crowdfunding. Throughout the 3-weeks I try to...

One of the most common questions I get asked is how valuable is having a website, using Twitter, Facebook, having a newsletter, and do they bring in backers? To help answer this I want to share the stats from my campaigns and...

I believe as a Kickstarter creator the after-campaign updates are just as important as anything else, as it’s an opportunity to build a long-term relationship with your backers and to create a community that will follow you into future projects. Here are my 10 tips for writing the perfect Kickstarter updates between your project ending and fulfilment completing.

Over the past 4 years I have shipped more than 30,000 orders to 80 different countries and today I’ll be diving into the data, sharing my thoughts, and looking at the most...