A few months ago I wrote an article about finding your voice, encouraging people to think about how they say things when speaking for their company. Today I’d like to discuss visual representation and talk about creating a recognizable brand.
When I pick up a game, the odds are it has been designed for me and I’ll be able to relate to the characters within. It’s so likely that I don’t even think about it, as for my entire life I’ve played the role of the white male hero in countless games. For many people the story is different.
Many businesses run on the numbers, whether they are making a profit, and how they can better their margins. It's a sensible approach as money allows you to operate on a day-to-day basis, but I believe there is a hidden currency that determines your businesses life span.
Just under an hour ago the UK broke its hottest ever recorded temperature and it is still getting warmer. Some estimates predict the previous record will be broken by 10%, for a country filled with houses designed to retain heat and no air conditioning, this makes for a very uncomfortable experience.
I recently passed 1,000,000 page views on this website and thought it would be interesting to look back over the statistics.
Last week I had my first real holiday for as long as I can remember. I have done plenty of travelling for work over the years, but to go away just for fun was something I was going to need to plan for.
We live in a time of unknowns and over the past 2 years there has been a drastic shift in many parts of our day to day lives. As a publisher, the impact of manufacturing, freight shipping, and fulfillment prices increasing has had a significant impact, but it has also been well discussed. An area that hasn’t been discussed nearly as much is...
People often ask me for recommendations about which content creators they should work with for their Kickstarter, to which I always answer, it depends! I then walk them through 3 key steps to better prepare them for finding creators.
As a designer, I think it can be easy to design an expansion as you already have all the pieces — and with a successful game, an expansion is as guaranteed as anything can be to see some sales. The obvious path was to start work on a new expansion and get it ready to crowdfund alongside the March 2020 retail release of The Isle of Cats. After all, this is when the game would have the most hype and the biggest chance of success. I then asked myself a simple question...
In 2009 Kickstarter launched, it wasn’t the first crowdfunding platform but it did a lot of things right and has grown into something incredible. For board gaming at least, Kickstarter has perhaps had more of an impact than anything else over the past 10 years.
