Over the past few years, I have talked about my 3-week announcement process many times, stating that it is my preferred approach to announcing games. Yet earlier this month I announced my new game Race to the Raft months before it will be available. This change in approach was the result of three things.
A few months ago Joshua asked me about running a Kickstarter. He had a game that he had been working on for a while and was trying to work out if it would be possible to launch it on Kickstarter within just a few months. It seemed impossible.
A few months ago I wrote an article about finding your voice, encouraging people to think about how they say things when speaking for their company. Today I’d like to discuss visual representation and talk about creating a recognizable brand.
When I pick up a game, the odds are it has been designed for me and I’ll be able to relate to the characters within. It’s so likely that I don’t even think about it, as for my entire life I’ve played the role of the white male hero in countless games. For many people the story is different.
Many businesses run on the numbers, whether they are making a profit, and how they can better their margins. It's a sensible approach as money allows you to operate on a day-to-day basis, but I believe there is a hidden currency that determines your businesses life span.
Just under an hour ago the UK broke its hottest ever recorded temperature and it is still getting warmer. Some estimates predict the previous record will be broken by 10%, for a country filled with houses designed to retain heat and no air conditioning, this makes for a very uncomfortable experience.
I recently passed 1,000,000 page views on this website and thought it would be interesting to look back over the statistics.
Last week I had my first real holiday for as long as I can remember. I have done plenty of travelling for work over the years, but to go away just for fun was something I was going to need to plan for.
We live in a time of unknowns and over the past 2 years there has been a drastic shift in many parts of our day to day lives. As a publisher, the impact of manufacturing, freight shipping, and fulfillment prices increasing has had a significant impact, but it has also been well discussed. An area that hasn’t been discussed nearly as much is...
People often ask me for recommendations about which content creators they should work with for their Kickstarter, to which I always answer, it depends! I then walk them through 3 key steps to better prepare them for finding creators.
