One of the lesser-known parts of running a Kickstarter is just how many people cancel their pledges or decrease from one reward tier to another during the campaign. When you login to see how things are doing, it’s not uncommon to see the dreaded red labels.
Conventions can be expensive and with some games taking 1 – 2 hours to play, plus additional time to teach, it’s important to find a way to allow people to experience the game in the shortest time possible. I typically aim for 30 minutes from the moment someone sits at the table to the moment they leave.
In many ways launching a crowdfunding campaign is a tick box exercise and there are long lists of things you need to do and things you need to avoid. You still need to have a good game, but no matter how good it is or how big your audience is, if you tick the wrong boxes you’re going to struggle.
Today I would like to take you on a journey, and while it is only a minor event when compared to the last two years, I'll tell you my story of how a quick reaction to a potentially disastrous event resulted in an unplanned game that changed my life.
Ever since Kickstarter added the pre-launch feature I’ve asked myself, how many followers do you need in order to fund? Today I would like to share the stats from The Isle of Cats: Don’t forget the Kittens and a few calculations!
When it comes to shipping games we often talk about fulfilment and how to get individual products to customers. This is certainly a critical part of the process but before fulfilment can happen, we must get our games to the fulfilment centres.
The last few weeks have been great, I’ve finally had a little time to relax which meant Sara and I finally got around to playing It Takes Two. What an incredible game that was, perhaps my favourite co-op video game experience of all time.
Today I would like to share my approach to mid campaign updates and talk about how I plan my updates and the frequency I like to send them. Over the years I’ve found the frequency of updates to be very important, if you send too many people will stop reading them, they’ll get frustrated with the spam, and it can be a negative. Yet, if you don’t send enough, it can cause your project to dry up and lead to concern from your backers.
Over the past year VAT has become a big topic in the crowdfunding space and today I’d like to share my experience and help make sure you get it right.
Designing a great game is not an easy challenge but taking a great game and making it a success is even harder. Unless you already have a large enough following it doesn’t matter how good or how pretty a game is, you still need to find a way to let people know about it. In 2018 I was working on The Isle of Cats and I asked myself: What do I need to do to sell one hundred thousand copies of this game?
