Congratulations! Your box cover has done its job and has caught someone’s attention, they have picked up the game and now it’s time for the back of the box to make the sale. The back of a box has 2 roles to play, it must provide the right amount of information to sell itself and...
It has been nearly 2 years since I attended a convention because of the global pandemic but I am happy to say that this year I plan to attend several events. Currently I have organised a booth for both Gen Con in the USA and UKGE in the UK and I am in the process of looking at which other shows I will be attending.
The box cover is often one of the most overlooked parts of a board game and while many publishers will spend thousands on a beautiful piece of art, they fail to consider everything else that goes into creating the perfect box.
As a game publisher I believe it is important to define the types of games you want to make. This can help you identify whether a new game is a good fit, but more importantly it helps customers understand what to expect from your business. Someone discovering your company for the first time doesn’t...
Since 2018 I have shipped over 30,000 pledges to backers from 80 different countries and learned a lot about the fulfillment process. Everyone has different ways of doing it and today I’ll be sharing my current approach with you.
Today I will be exploring the results of The City of Games 2022 demographic survey and sharing the data collected from all 1,536 respondents.
When I first started making board games there was always a part of me that was worried, how can I find a factory to make my games, are they going to do a good job, or will I lose all my money? It doesn’t matter how well a game plays or how pretty it looks, if the physical game is full of errors, cheap materials, and doesn’t meet my customers standards, all my hard work could be for nothing. Yet, when I started digging into things it turned out that I didn’t need to worry as much as I originally thought. There are plenty of...
If you are looking to pre-order the new expansions for The Isle of Cats or Explore & Draw then please read the appropriate section below.
When launching a new game (or expansion), I like to work with a 3-week window. The first day is when I announce the product and the last day is when it becomes available to buy, often through crowdfunding. Throughout the 3-weeks I try to...
One of the most common questions I get asked is how valuable is having a website, using Twitter, Facebook, having a newsletter, and do they bring in backers? To help answer this I want to share the stats from my campaigns and...
