As a game publisher I believe it is important to define the types of games you want to make. This can help you identify whether a new game is a good fit, but more importantly it helps customers understand what to expect from your business. Someone discovering your company for the first time doesn’t...
Since 2018 I have shipped over 30,000 pledges to backers from 80 different countries and learned a lot about the fulfillment process. Everyone has different ways of doing it and today I’ll be sharing my current approach with you.
Today I will be exploring the results of The City of Games 2022 demographic survey and sharing the data collected from all 1,536 respondents.
When I first started making board games there was always a part of me that was worried, how can I find a factory to make my games, are they going to do a good job, or will I lose all my money? It doesn’t matter how well a game plays or how pretty it looks, if the physical game is full of errors, cheap materials, and doesn’t meet my customers standards, all my hard work could be for nothing. Yet, when I started digging into things it turned out that I didn’t need to worry as much as I originally thought. There are plenty of...
When launching a new game (or expansion), I like to work with a 3-week window. The first day is when I announce the product and the last day is when it becomes available to buy, often through crowdfunding. Throughout the 3-weeks I try to...
One of the most common questions I get asked is how valuable is having a website, using Twitter, Facebook, having a newsletter, and do they bring in backers? To help answer this I want to share the stats from my campaigns and...
I believe as a Kickstarter creator the after-campaign updates are just as important as anything else, as it’s an opportunity to build a long-term relationship with your backers and to create a community that will follow you into future projects. Here are my 10 tips for writing the perfect Kickstarter updates between your project ending and fulfilment completing.
Over the past 4 years I have shipped more than 30,000 orders to 80 different countries and today I’ll be diving into the data, sharing my thoughts, and looking at the most...
For many people around the world today marks the first working day of 2022 and as the new year begins it is time for me to reflect on how I spend my time. While many companies will grow by hiring more staff and delegating different tasks to team members, I focus on self-improvement. How can I become more efficient, what new skills can I learn, and what is...
Translating a game or any product can be a great way to reach a wider audience and will also help increase social interactions and online ratings. There are many reasons to consider translating and when done successfully, it can...
