Today I would like to share my approach to mid campaign updates and talk about how I plan my updates and the frequency I like to send them. Over the years I’ve found the frequency of updates to be very important, if you send too many people will stop reading them, they’ll get frustrated with the spam, and it can be a negative. Yet, if you don’t send enough, it can cause your project to dry up and lead to concern from your backers.
Over the past year VAT has become a big topic in the crowdfunding space and today I’d like to share my experience and help make sure you get it right.
Designing a great game is not an easy challenge but taking a great game and making it a success is even harder. Unless you already have a large enough following it doesn’t matter how good or how pretty a game is, you still need to find a way to let people know about it. In 2018 I was working on The Isle of Cats and I asked myself: What do I need to do to sell one hundred thousand copies of this game?
A good Kickstarter page can be the difference between funding and failing, and all too often I see people rushing something together just before they launch. Today I’ll be sharing my framework for creating the perfect Kickstarter page and telling you everything you need to include.
There are 2 dates that need to be decided when running a crowdfunding campaign, the launch date and the end date. Both of these dates are incredibly important and if you want to have the best chance of success, I strongly recommend using the suggestions below.
I first announced Rising Blades in mid-2017 and couldn’t wait to share the details, this was an exciting and unusual game which I had been working on for years. I had spent over £25,000 on...
It’s April 2021 and I find myself looking at a spreadsheet, in a few weeks I’ll be announcing my next Kickstarter and all that’s left to do is make the numbers work. 12 months later and my predictions worked out pretty well, yet I lost nearly $200,000 and here’s why.
In March 2017 I was preparing to launch my first Kickstarter for The City of Kings and I made a decision that would change my life. 5 years and 500,000 products later everything has changed, here’s a report on all my key numbers since I started The City of Games. My total revenue has been…
I can’t believe we’ve made it to April and the fulfilment of The Isle of Cats: Don’t forget the kittens! has completed. It’s a strange feeling wrapping up a Kickstarter and I’m certainly missing it. Yet, with everything shipped I’m really excited to be able to start focussing on what comes next full time and I’m happy to be able to spend more of my day focussing on game design for a while!
Over the years retailers have played a big part in my Kickstarters and I would always recommend that creators consider their retail options before they launch their campaign.
