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The City of Games


Publishing lessons

Board games & crowdfunding



9th June 2022 2

Today we move beyond the basic elements required for growing a community and dive into social media. It may be one of the biggest tools we have but it must be handled properly, otherwise it will end up doing as much harm as good.


26th May 2022 0

One of the lesser-known parts of running a Kickstarter is just how many people cancel their pledges or decrease from one reward tier to another during the campaign. When you login to see how things are doing, it’s not uncommon to see the dreaded red labels.


24th May 2022 2

Conventions can be expensive and with some games taking 1 – 2 hours to play, plus additional time to teach, it’s important to find a way to allow people to experience the game in the shortest time possible. I typically aim for 30 minutes from the moment someone sits at the table to the moment they leave.


19th May 2022 0

In many ways launching a crowdfunding campaign is a tick box exercise and there are long lists of things you need to do and things you need to avoid. You still need to have a good game, but no matter how good it is or how big your audience is, if you tick the wrong boxes you’re going to struggle.


17th May 2022 4

Today I would like to take you on a journey, and while it is only a minor event when compared to the last two years, I'll tell you my story of how a quick reaction to a potentially disastrous event resulted in an unplanned game that changed my life.


10th May 2022 6

When it comes to shipping games we often talk about fulfilment and how to get individual products to customers. This is certainly a critical part of the process but before fulfilment can happen, we must get our games to the fulfilment centres.


5th May 2022 0

Today I would like to share my approach to mid campaign updates and talk about how I plan my updates and the frequency I like to send them. Over the years I’ve found the frequency of updates to be very important, if you send too many people will stop reading them, they’ll get frustrated with the spam, and it can be a negative. Yet, if you don’t send enough, it can cause your project to dry up and lead to concern from your backers.