I am a big fan of guerrilla marketing and one of my most successful strategies has been to carry a box around convention halls. When I’m trying to promote a new game you’ll see me walking the halls and holding it proudly.
I am a big fan of guerrilla marketing and one of my most successful strategies has been to carry a box around convention halls. When I’m trying to promote a new game you’ll see me walking the halls and holding it proudly.
I see a lot of creators trying to find ways to include miniatures as they know it’ll help them make more money and get people excited. Personally, I’m of the mindset that miniatures should be optional…
I have spoken with hundreds of creators over the past few years and nearly every single one of them has dreamed of the same thing – Having a super successful Kickstarter. Sadly, it rarely goes that way and sometimes the worst-case scenario happens instead, the campaign fails.
I have been pushing myself to get better at creating 3d renders ever since my first Kickstarter and now, after 5 years I am finally getting happy with the results!
In recent times crowdfunding has become too risky for some people to use as a few projects have started requesting more money prior to fulfilment. For my next project, I make this promise.
I am a big fan of long-term engagement and love coming up with ways to create special bonds with my community members.
Sometimes things become so normalised that we forget to measure the impact they have and don't realise they are hindering us from the shadows. I've been thinking about this a lot lately and as I try to reduce my shipping fees, I thought it was time to go back to the basics!
I’ve recently seen a lot of discussion about the increase of shipping prices and how it can’t be justified. Let’s take a look at the maths, can CMON justify a 200% increase in shipping costs?
Today I ask a simple question, should all the funds required from a backer be paid during the Kickstarter (how it used to be) or should extra fees be paid in a second payment afterwards (how it is now).
A few months ago, the husband-and-wife team behind Meeple Design reached out to me asking if the licensing rights to my games were available as they wanted to create some themed merchandise. It seemed like an interesting opportunity to explore…