Whenever I speak with someone looking to publish their first board game using Kickstarter, I always emphasize the same 3 things. These recommendations are designed to give you the best chance of succeeding while setting the foundations for growing a company.

Let’s take a look at some successful first-time creators and see what we can learn from their campaigns. I’ve picked 15 projects from recent times which were launched by first-time creators and raised less than $100,000 to review.

If you have ever run a paid advert or are looking to work with an advertising agency, then you should be familiar with ROAS and how to set a target.

I’ve always wondered, where do my day 1 backers come from and how do those sources change throughout my campaigns?

Running a Kickstarter can be a thrill, between social media, emails, direct messages, and the Kickstarter page itself, it can be easy to get wrapped up in the buzz. Then suddenly it stops, the notifications die down and you return to the before times.

I often see people asking who is using Kickstarter these days and thought it would be a good time to discuss both who is using the platform and also why they are using the platform.

The middle of a crowdfunding campaign can be a challenging time and you will always want things to share and talk about. One of my favourite mid-campaign strategies is to work with Semi Co-op, who make comics about the board gaming hobby.

Would you want to play a 5-minute demo of a game before buying it if it was an option? This is a question I've recently been discussing with Wonmin who wants to start creating them!

Earlier this week I launched my sixth Kickstarter where I continued to focus on how I can put the backer first during my campaigns. Let’s take a look at 5 of the unusual things I did with this Kickstarter.

I am a big fan of guerrilla marketing and one of my most successful strategies has been to carry a box around convention halls. When I’m trying to promote a new game you’ll see me walking the halls and holding it proudly.