Today, I’ve been thinking about my plans for 2023 and reflecting on some of the challenging times I experienced in 2022.
Today, I’ve been thinking about my plans for 2023 and reflecting on some of the challenging times I experienced in 2022.
If you have ever run a paid advert or are looking to work with an advertising agency, then you should be familiar with ROAS and how to set a target.
This will be the last update of 2022 and it has been an incredible year, with The Isle of Cats expansions releasing in the first half and Race to the Raft launching on Kickstarter towards the end. I was so glad I got to see many of you at shows again and I’m thankful for your continued support.
7 years ago, I was sitting in a room waiting for 3 people to turn up and play my brand-new board game. It was the first time I had ever playtested a physical game with people not involved in its development and I had no idea what to expect. These days my approach to playtesting is entirely different and I’d to share my 6 steps of testing.
Sometimes things go wrong, it doesn’t matter how much planning you do there is going to come a time where someone is unhappy, and you need to fix it!
I’ve always wondered, where do my day 1 backers come from and how do those sources change throughout my campaigns?
For my latest Kickstarter I decided to run a 48-hour backer sale as a way for backers to buy my previous games. Let’s take a look at how it went.
Last month I discussed the quick digital demo that I had just released for Race to the Raft, with the idea of letting people get a taste of the game before having to make a purchase decision. It has now been live for a month, and I thought I would review the data so far.
Running a Kickstarter can be a thrill, between social media, emails, direct messages, and the Kickstarter page itself, it can be easy to get wrapped up in the buzz. Then suddenly it stops, the notifications die down and you return to the before times.
Last week Stonemaier Games released their brand-new Nesting Box for Wingspan, a large luxury organiser and storage solution that sold out in the US within approximately 6.5 hours.