Failure is a word that none of us want to hear, especially when we’ve dedicated a big part of our life to trying to create something. Over the last 20 years there have been many times where I have failed, but you probably don’t know about them because you didn’t find me until I was lucky enough to be successful.
There are many things that define a business and lots of important decisions to make, such as picking a manufacturer or deciding on an approach to translation. I believe one of the most important decisions, which often gets overlooked, is what voice you are going to use.
Over the years I have consumed thousands of hours of videos focussed on board games. Many of these videos are reviews, how to plays, previews, and other similar content focussed on whether you should buy a game and helping you play it. These videos are great for gamers, but today I want to share with you a several videos that I believe are great for publishers. Don’t get me wrong, for the most part these videos are still designed for gamers, but as a publisher I’ve learned a great deal from them.
When it comes to crowdfunding, I am a firm believer that a campaign should have two reward levels, with a third only in rare cases. Typically, this would be the base content (the game) and a deluxe or upgraded version.
You’re sitting at home and the doorbell goes, a giant box gets handed to you, and you rush to open it. It’s that latest Kickstarter you backed, and the box is filled with goodies that you can’t wait to play! Then it hits you, what do I play first?
Dealing with replacement parts is one of my least favourite parts of being a publisher, I really wish I didn’t have to do it! But perhaps, not for the reasons you are thinking…
This week I had the pleasure of telling my backers they would be receiving their Kickstarter pledges on time, and some of them would be receiving their items early. For many people this came as a huge surprise as it has become common place for projects to deliver late, so today I’d like to share some tips to help you better predict your delivery date.
Congratulations! Your box cover has done its job and has caught someone’s attention, they have picked up the game and now it’s time for the back of the box to make the sale. The back of a box has 2 roles to play, it must provide the right amount of information to sell itself and...
The box cover is often one of the most overlooked parts of a board game and while many publishers will spend thousands on a beautiful piece of art, they fail to consider everything else that goes into creating the perfect box.
As a game publisher I believe it is important to define the types of games you want to make. This can help you identify whether a new game is a good fit, but more importantly it helps customers understand what to expect from your business. Someone discovering your company for the first time doesn’t...
