Designing a great game is not an easy challenge but taking a great game and making it a success is even harder. Unless you already have a large enough following it doesn’t matter how good or how pretty a game is, you still need to find a way to let people know about it. In 2018 I was working on The Isle of Cats and I asked myself: What do I need to do to sell one hundred thousand copies of this game?
A good Kickstarter page can be the difference between funding and failing, and all too often I see people rushing something together just before they launch. Today I’ll be sharing my framework for creating the perfect Kickstarter page and telling you everything you need to include.
There are 2 dates that need to be decided when running a crowdfunding campaign, the launch date and the end date. Both of these dates are incredibly important and if you want to have the best chance of success, I strongly recommend using the suggestions below.
I first announced Rising Blades in mid-2017 and couldn’t wait to share the details, this was an exciting and unusual game which I had been working on for years. I had spent over £25,000 on...
It’s April 2021 and I find myself looking at a spreadsheet, in a few weeks I’ll be announcing my next Kickstarter and all that’s left to do is make the numbers work. 12 months later and my predictions worked out pretty well, yet I lost nearly $200,000 and here’s why.
In March 2017 I was preparing to launch my first Kickstarter for The City of Kings and I made a decision that would change my life. 5 years and 500,000 products later everything has changed, here’s a report on all my key numbers since I started The City of Games. My total revenue has been…
Over the years retailers have played a big part in my Kickstarters and I would always recommend that creators consider their retail options before they launch their campaign.
Today I wrapped up The Isle of Cats: Don’t forget the Kittens! Kickstarter and it’s a strange feeling. Having spent over a year of my life dedicated to planning, launching, and managing the campaign it has all come to an end. I picked today to be the end date as...
Videos have been a big part of the board game industry for a while now, and if you plan to release a game you’re going to need to have some. If you browse crowdfunding and pre-order pages you will find there are 4 main types of videos...
I recently wrote about finding your voice and the different ways you can present your business to set expectations. I would now like to flip the dynamic and talk about how we publishers should view the person on the other side.
