In many ways launching a crowdfunding campaign is a tick box exercise and there are long lists of things you need to do and things you need to avoid. You still need to have a good game, but no matter how good it is or how big your audience is, if you tick the wrong boxes you’re going to struggle.
Today I would like to take you on a journey, and while it is only a minor event when compared to the last two years, I'll tell you my story of how a quick reaction to a potentially disastrous event resulted in an unplanned game that changed my life.
Ever since Kickstarter added the pre-launch feature I’ve asked myself, how many followers do you need in order to fund? Today I would like to share the stats from The Isle of Cats: Don’t forget the Kittens and a few calculations!
When it comes to shipping games we often talk about fulfilment and how to get individual products to customers. This is certainly a critical part of the process but before fulfilment can happen, we must get our games to the fulfilment centres.
Today I would like to share my approach to mid campaign updates and talk about how I plan my updates and the frequency I like to send them. Over the years I’ve found the frequency of updates to be very important, if you send too many people will stop reading them, they’ll get frustrated with the spam, and it can be a negative. Yet, if you don’t send enough, it can cause your project to dry up and lead to concern from your backers.
Over the past year VAT has become a big topic in the crowdfunding space and today I’d like to share my experience and help make sure you get it right.
Designing a great game is not an easy challenge but taking a great game and making it a success is even harder. Unless you already have a large enough following it doesn’t matter how good or how pretty a game is, you still need to find a way to let people know about it. In 2018 I was working on The Isle of Cats and I asked myself: What do I need to do to sell one hundred thousand copies of this game?
A good Kickstarter page can be the difference between funding and failing, and all too often I see people rushing something together just before they launch. Today I’ll be sharing my framework for creating the perfect Kickstarter page and telling you everything you need to include.
There are 2 dates that need to be decided when running a crowdfunding campaign, the launch date and the end date. Both of these dates are incredibly important and if you want to have the best chance of success, I strongly recommend using the suggestions below.
I first announced Rising Blades in mid-2017 and couldn’t wait to share the details, this was an exciting and unusual game which I had been working on for years. I had spent over £25,000 on...
