I have a confession to make, I suck at using Instagram.
I created my Instagram account in June 2016 and have posted 385 images to date, approximately one a week for 7 years. What’s worse is a lot of this was front loaded, I only posted 34 images in 2021 and 33 images in 2022.
The main reason for this is because I’ve lacked a plan, rather than create an Instagram strategy I’ve simply posted when I’ve remembered to, or during announcements.
It’s time for a change.
I would love to post to Instagram 7 days a week but when it comes to social media I believe it is important to set easy to reach goals and grow from there. Moving forward I plan to post a minimum of 4 days a week, but will be happy as long as I reach 4.
To help achieve this I have created 4 post types.
1. Discover the world. I have hundreds if not thousands of images from The City of Kings universe, many are found in my games but others have simply been created for world building. Each week I intend to share images from the universe and explore the lore of the world.
2. Cats in boxes. Over the past 3 years I have received thousands of photos from community members sharing their cats in The Isle of Cats box. I want to start sharing these and hope to make it a regular feature to encourage more photo submissions.
3. Games. I love playing board games, discovering new mechanisms and exploring game worlds. I’m going to remind myself to photo the games I play and celebrate the best bits on Instagram.
4. Lifestyle. Sometimes I forget that outside of The City of Games and playing board games my life continues and I do things that I could be sharing. While I expect the lifestyle images to be more sporadic than the other categories, I plan to show some of the other things in my life, such as the adventures of Yanna and Kuma (my cats), and my trips abroad.
By setting a goal of 4 images a week and defining these 4 categories to focus on, I believe I’ve created a realistic and manageable objective and I hope to be able to report back at the end of the year that my Instagram account has flown past 500 posts.