Over the past few years, I have talked about my 3-week announcement process many times, stating that it is my preferred approach to announcing games. Yet earlier this month I announced my new game Race to the Raft months before it will be available. This change in approach was the result of three things.
Just under an hour ago the UK broke its hottest ever recorded temperature and it is still getting warmer. Some estimates predict the previous record will be broken by 10%, for a country filled with houses designed to retain heat and no air conditioning, this makes for a very uncomfortable experience.