It’s April 2021 and I find myself looking at a spreadsheet, in a few weeks I’ll be announcing my next Kickstarter and all that’s left to do is make the numbers work. 12 months later and my predictions worked out pretty well, yet I lost nearly $200,000 and here’s why.
In March 2017 I was preparing to launch my first Kickstarter for The City of Kings and I made a decision that would change my life. 5 years and 500,000 products later everything has changed, here’s a report on all my key numbers since I started The City of Games. My total revenue has been…
Over the years retailers have played a big part in my Kickstarters and I would always recommend that creators consider their retail options before they launch their campaign.
Today I wrapped up The Isle of Cats: Don’t forget the Kittens! Kickstarter and it’s a strange feeling. Having spent over a year of my life dedicated to planning, launching, and managing the campaign it has all come to an end. I picked today to be the end date as...
Videos have been a big part of the board game industry for a while now, and if you plan to release a game you’re going to need to have some. If you browse crowdfunding and pre-order pages you will find there are 4 main types of videos...
I recently wrote about finding your voice and the different ways you can present your business to set expectations. I would now like to flip the dynamic and talk about how we publishers should view the person on the other side.
The board game industry has grown considerably over the last few years with countless individuals trying to make a game. Crowdfunding has provided creators with the necessary tools to be able to fund their own ideas and turn their dreams into realities, it’s a great time to be a creative! The problem however is how do you stand out, what will make people notice you, and support your game.
Making a board game is pretty easy, you can grab some paper, a pen, and some scissors, and within a few hours you can have something that’s playable. It is one of the reasons I love designing board games as it is such an accessible process. Designing games however is only part of the process, as a publisher it is our job to take a game to the next level.
When I first started designing games it seemed impossible to find an artist, I had no experience and didn’t know where to look. These days I have a list of handy websites that have served me well over the years and would like to share them with you.
Setting your Kickstarter goal should be one of the easiest parts of the process. You should just be able to work out how much it is going to cost you to make and ship the game, add a cushion in case something goes wrong, and then use that number… Right? How I wish it was that easy!
