A good Kickstarter page can be the difference between funding and failing, and all too often I see people rushing something together just before they launch. Today I’ll be sharing my framework for creating the perfect Kickstarter page and telling you everything you need to include.
There are 2 dates that need to be decided when running a crowdfunding campaign, the launch date and the end date. Both of these dates are incredibly important and if you want to have the best chance of success, I strongly recommend using the suggestions below.
It’s April 2021 and I find myself looking at a spreadsheet, in a few weeks I’ll be announcing my next Kickstarter and all that’s left to do is make the numbers work. 12 months later and my predictions worked out pretty well, yet I lost nearly $200,000 and here’s why.
Over the years retailers have played a big part in my Kickstarters and I would always recommend that creators consider their retail options before they launch their campaign.
Today I wrapped up The Isle of Cats: Don’t forget the Kittens! Kickstarter and it’s a strange feeling. Having spent over a year of my life dedicated to planning, launching, and managing the campaign it has all come to an end. I picked today to be the end date as...
Videos have been a big part of the board game industry for a while now, and if you plan to release a game you’re going to need to have some. If you browse crowdfunding and pre-order pages you will find there are 4 main types of videos...
Setting your Kickstarter goal should be one of the easiest parts of the process. You should just be able to work out how much it is going to cost you to make and ship the game, add a cushion in case something goes wrong, and then use that number… Right? How I wish it was that easy!
Failure is a word that none of us want to hear, especially when we’ve dedicated a big part of our life to trying to create something. Over the last 20 years there have been many times where I have failed, but you probably don’t know about them because you didn’t find me until I was lucky enough to be successful.
There are many things that define a business and lots of important decisions to make, such as picking a manufacturer or deciding on an approach to translation. I believe one of the most important decisions, which often gets overlooked, is what voice you are going to use.
Over the years I have consumed thousands of hours of videos focussed on board games. Many of these videos are reviews, how to plays, previews, and other similar content focussed on whether you should buy a game and helping you play it. These videos are great for gamers, but today I want to share with you a several videos that I believe are great for publishers. Don’t get me wrong, for the most part these videos are still designed for gamers, but as a publisher I’ve learned a great deal from them.
