In this series of Kickstarter advice posts I am going to be analysing over 750 responses from our survey, and what better place to start than a top-level summary?
I asked participants to vote on 21 items and each has been given a score based on the average level of importance people rated them.
The scores range from -652 all the way up to 1120, where 0 represents no interest either way.
Warning: There is a lot of important information behind the average scores and they should only be used as a starting point. For example, if an item received 50% of votes saying “very important” and 50% saying “make it go away”, the average score would be 0. I will be diving into this detail in other articles.
|A short overview of the game||1120|
|What’s in the box||1076|
|A detailed explanation of the game||816|
|Original game mechanics||734|
|Kickstarter price is less than MSRP||652|
|Access to the rule book||600|
|Third party review||470|
|The game is on Board Game Geek||325|
|Creator has run previous projects||285|
|Recognising third party reviewers||283|
|Information about the team||177|
|Photos of playtests||104|
|Access to digital prototypes||-170|
|Creator has a social following||-390|
|Early bird option||-625|
By itself this doesn’t mean much, it’s probably safe to assume having a short overview of the game, showing what’s in the box and having good artwork is a good starting point for anyone creating a Kickstarter.
It’s also probably safe to assume social goals and early bird options are probably best left out of your campaign, but we’ll explore this further in the coming articles.
Finally I would like to point out that the score for exclusives was the biggest shock for me, and you can read more about the exclusive stats here.