17 February 2017

The overall scores said the importance of exclusives was -1, averaging it out right in the middle, so let’s dive a little deeper.

The votes

In total we had 760 responses to the question “How important are exclusives for a board game on Kickstarter?”

ResponseVotes
Make it go away20.9%
Not important11.4%
Doesn’t matter28.4%
Important25.3%
Very important14%

Wow! When I first saw these numbers it really opened my eyes, I know this has been a heavily discussed topic for a long time but the numbers are so divided. If you labelled, make it go away/not important as no and important/very important as yes you get this:

No32.3%
Doesn’t matter28.4%
Yes39.3%

However, the make it go away vote is 6.9% bigger than the very important vote, so this is fairly close to a 1/3 split for all 3 options – hence the -1 average score.

Conclusion

Exclusives are always going to be a difficult topic and you will have people who are happy and people who are annoyed whichever way you go. I plan to do a follow up survey which will explore this topic much further and test various options.

My own thoughts are exclusives are an important part of picking up backers but they will frustrate a large group of potential customers after the campaign is finished.

I will be exploring 2 ideas for my campaign which are:

1) Temporary exclusives which will be available to everyone during the campaign but then incur a delayed release to retail. This seems like a good option but complicates retail release and may not be practical.

2) Heavily discounted exclusives which will be available as self-contained items after the campaign but at a higher price than the campaign price.

Perhaps neither of these 2 things are really “exclusives” by the fact they will be available to all, but they might just please both sides of the line. To answer this, further research is required.

The Game

A Cooperative Tabletop Adventure

The City of Kings is a tactical roleplaying board game for 1 - 4 players, where your character is tasked with exploring the hazardous world, trading for vital resources, and battling your enemies whilst uncovering a story of a world imperilled.

The City of Kings features full character customisation, resource management, board exploration and roleplaying style ‘quests’ for an innovative blend of gaming experience.

Game

The World

The World

From the forgotten deserts to the lands beneath the waves, from the deep Elvish groves to the Vadora's blue mountains... All of it is falling, and the fight against the darkness has come to the last, most ancient city: The City of Kings.

World

Adventurers Needed!

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