14th July 2022 0
I recently passed 1,000,000 page views on this website and thought it would be interesting to look back over the statistics.
The latest news
The City of Games
Publishing lessons
Board games & crowdfunding
12th July 2022 2
Last week I had my first real holiday for as long as I can remember. I have done plenty of travelling for work over the years, but to go away just for fun was something I was going to need to plan for.
7th July 2022 2
I can't believe we are already half way through the year and the countdown to Christmas has begun (it's not too early right?)!
7th July 2022 0
We live in a time of unknowns and over the past 2 years there has been a drastic shift in many parts of our day to day lives. As a publisher, the impact of manufacturing, freight shipping, and fulfillment prices increasing has had a significant impact, but it has also been well discussed. An area that hasn’t been discussed nearly as much is...
5th July 2022 2
People often ask me for recommendations about which content creators they should work with for their Kickstarter, to which I always answer, it depends! I then walk them through 3 key steps to better prepare them for finding creators.
30th June 2022 0
As a designer, I think it can be easy to design an expansion as you already have all the pieces — and with a successful game, an expansion is as guaranteed as anything can be to see some sales. The obvious path was to start work on a new expansion and get it ready to crowdfund alongside the March 2020 retail release of The Isle of Cats. After all, this is when the game would have the most hype and the biggest chance of success. I then asked myself a simple question...
28th June 2022 4
In 2009 Kickstarter launched, it wasn’t the first crowdfunding platform but it did a lot of things right and has grown into something incredible. For board gaming at least, Kickstarter has perhaps had more of an impact than anything else over the past 10 years.
23rd June 2022 2
I recently returned from UKGE, the largest board game convention in the UK and I wanted to share a few of the ideas I had for the booth. The goal was to grow my community while bonding with existing community members, sales would just be a bonus.
21st June 2022 2
There are many ways to grow a community and in this guide I’ve tried to cover a range of ideas without diving too deeply into any one thing specifically. In future articles I’ll dive deeper into specific ideas but I’d like to wrap things up with a few final thoughts.
16th June 2022 2
Up until now this guide has focussed on easily actionable things that you can start doing today to grow a community. For part 4. I want to focus on longterm activities that will improve your passive followers over time and is what I believe to be the most powerful form of marketing.