21 February 2017

Kickstarter is a global platform which allows anyone, wherever they are in the world to back projects and create their dreams.

It is easy to see Kickstarter as a platform with a single audience but it is important to remember where potential backers come from. We all know a large percentage of backers will come from the United States, followed by Western Europe and then the other regions, but do they all think the same way?

The regions

I have analysed all the responses and categorised them into one of 8 groups:

RegionResponses
United States355
Western Europe276
Canada52
None29
Australia / New Zealand24
Asia12
Central Europe12
Other9

For the purpose of this page I will be ignoring the 29 people who did not enter a location.

How I measured it

As the largest group of people was from the United States, I have treated them as the base line and have compared the level of importance of each item, for each region, to that of the US as a %.

Regions showing a positive percent against an item view it as more important than the US, and regions with a negative percent view it as less important.

The project video

RegionScore
Asia9.28%
Australia / New Zealand0.95%
Other-2.07%
Canada-2.90%
Central Europe-3.22%
Western Europe-4.76%

The artwork

RegionScore
Asia10.89%
Australia / New Zealand2.56%
Western Europe0.02%
Canada-0.97%
Central Europe-3.69%
Other-4.91%

A breakdown of what’s in the box

RegionScore
Asia10.20%
Canada-1.02%
Western Europe-1.21%
Australia / New Zealand-1.26%
Other-2.88%
Central Europe-10.63%

Original game mechanics

RegionScore
Asia5.69%
Canada-0.08%
Other-2.29%
Central Europe-2.65%
Western Europe-3.91%
Australia / New Zealand-7.86%

A short overview of the game

RegionScore
Asia-0.04%
Western Europe-1.21%
Canada-2.92%
Other-4.78%
Australia / New Zealand-6.29%
Central Europe-8.37%

A detailed explanation of the game

RegionScore
Canada7.85%
Asia6.57%
Central Europe0.32%
Other-0.04%
Australia / New Zealand-0.72%
Western Europe-2.58%

Stretch goals

RegionScore
Canada0.67%
Asia1.95%
Central Europe-2.22%
Western Europe-2.67%
Other-3.51%
Australia / New Zealand-4.30%

Social goals

RegionScore
Asia7.11%
Western Europe2.03%
Canada0.54%
Other-2.45%
Central Europe-5.39%
Australia / New Zealand-5.39%

Third party reviews

RegionScore
Central Europe10.77%
Canada6.45%
Other3.88%
Australia / New Zealand1.40%
Western Europe0.72%
Asia-7.98%

Recognising the third party reviewers

RegionScore
Australia / New Zealand7.23%
Canada0.18%
Western Europe-0.83%
Central Europe-1.10%
Asia-3.19%
Other-4.26%

Miniatures

RegionScore
Asia27.58%
Central Europe4.67%
Other1.43%
Western Europe1.40%
Australia / New Zealand-0.54%
Canada-1.58%

Access to the rulebook

RegionScore
Asia12.49%
Canada4.64%
Central Europe4.15%
Australia / New Zealand2.07%
Other-4.47%
Western Europe-5.27%

The creator has run previous kickstarters

RegionScore
Asia2.75%
Central Europe2.75%
Canada-0.29%
Australia / New Zealand-0.37%
Other-5.80%
Western Europe-6.85%

The creator has a social following

RegionScore
Asia11.65%
Central Europe9.57%
Western Europe2.05%
Canada0.75%
Other-0.06%
Australia / New Zealand-0.85%

The game is on Board Game Geek

RegionScore
Central Europe18.28%
Asia12.03%
Australia / New Zealand9.95%
Other4.13%
Canada3.22%
Western Europe1.80%

There is an early bird option

RegionScore
Asia7.15%
Australia / New Zealand0.90%
Western Europe-0.46%
Canada-1.99%
Other-2.77%
Central Europe-13.69%

The KS price is less than the MSRP

RegionScore
Asia7.55%
Australia / New Zealand4.42%
Canada1.46%
Western Europe-1.15%
Other-2.65%
Central Europe-9.12%

Kickstarter Exclusives

RegionScore
Asia25.07%
Western Europe3.24%
Australia / New Zealand-6.18%
Other-8.55%
Canada-9.54%
Central Europe-14.51%

Photos of playtests

RegionScore
Asia18.44%
Central Europe5.94%
Other1.92%
Western Europe1.86%
Canada0.97%
Australia / New Zealand-3.44%

Information about the team creating the game

RegionScore
Asia2.98%
Other2.41%
Canada0.90%
Western Europe0.81%
Central Europe-1.19%
Australia / New Zealand-2.23%

Access to a digital prototype

RegionScore
Central Europe11.04%
Canada1.90%
Australia / New Zealand0.62%
Asia-1.46%
Western Europe-2.37%
Other-2.97%

It is important to keep in mind the sample sizes for this vary in size a lot, whilst the US and Western Europe have large sample sizes the other regions have much less. I think Canada (with 54) and Australia/New Zealand (with 24) are still a good sample but Asia, Central Europe and Other are fairly small.

Asia

Overall Asia seemed to have the biggest difference of opinion to the rest of the world, with exclusives, the project video, artwork and what’s in the box being of great importance.

Miniatures were nearly 30% more important to them than the rest of the world.

Canada

Canada was fairly mutual throughout and their views didn’t vary much from the average. They saw the detailed explanation of the game and third party reviews being much more important, with Kickstarter exclusives being much less important to them.

Australia / New Zealand

The views from AU/NZ were a little stronger than that of Canada but still didn’t vary much from the average overall.

They view original game mechanics as being less important but seeing a game on Board Game Geek and recognising 3rd party reviews was more important to them.

Western Europe

When first looking at the sample sizes I took the Western Europe vs United States data to be the most important, how would they compare? Are we all really looking for the same things when viewing a Kickstarter page?

Going through the different items you can see there is less than a 4% variance on most of the results, the few which vary more are:

  • Western Europe viewed “Has the creator run previous kickstarters” as 6.85% less important than the US.
  • Western Europe viewed “Access to the rulebook” as 5.27% less important than the US.
  • Western Europe viewed “The project video” as 4.76% less important than the US.

So overall I would say the views aren’t that different.

Central Europe

Central Europe had a few more disagreements than some of the other regions, showing a breakdown of what’s in the box, a short overview, Kickstarter exclusives and early bird options as over 10% less important than it is for the US.

With third party reviews, the creators social following, digital prototypes and the game being on Board Game Geek being much more important.

Biggest difference

Some of the stand out differences are:

  • Kickstarter exclusives are nearly 40% more important for Asia than they are for Central Europe.
  • Miniatures are nearly 30% more important for Asia than they are for Canada.
  • Photos of playtests are over 20% more important for Asia than Australia / New Zealand.

Summary

There is a huge amount of data on this page and you could spend hours looking over it all wondering what it means. Perhaps if you are creating a region-specific campaign that might be valuable, if not then maybe it’s just worthwhile remembering that Kickstarter is a global platform and we all see it differently.

The Game

A Cooperative Tabletop Adventure

The City of Kings is a tactical roleplaying board game for 1 - 4 players, where your character is tasked with exploring the hazardous world, trading for vital resources, and battling your enemies whilst uncovering a story of a world imperilled.

The City of Kings features full character customisation, resource management, board exploration and roleplaying style ‘quests’ for an innovative blend of gaming experience.

Game

The World

The World

From the forgotten deserts to the lands beneath the waves, from the deep Elvish groves to the Vadora's blue mountains... All of it is falling, and the fight against the darkness has come to the last, most ancient city: The City of Kings.

World

Adventurers Needed!

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